As a business owner, you already know you need to be online to market your business. After all, it’s 2025… if you’re still printing flyers and taping them to coffee shop bulletin boards, we need to have a talk. 

While traditional marketing still has its place (hello, billboards and direct mailers), digital marketing is dominating like it’s the Beyoncé of the business world. 👑

So, naturally, most business owners run straight to the shiny, buzzy social platforms that you’re likely all too familiar with: Instagram, X (Twitter’s cool new haircut), Threads, and TikTok (except we aren’t really sure if TT is going to make it to family dinner next month).

These platforms are great, but if we’re being honest, they’re a bit like a party – fun, slightly, chaotic, and you never really know what’s going to happen to them. 

But there’s one platform you’re probably ignoring in your business and no, it’s not MySpace.

The platform in question? LinkedIn.

Yes, LinkedIn. That “boring” platform you made an account for back in college to connect with your one professor and that weirdly persistent recruiter.

Before you roll your eyes though, hear me out! LinkedIn is NOT just for corporate suits and people who write “Synergize” on their resumes.

It’s actually one of the most powerful platforms for entrepreneurs and if you’re ignoring it, you’re leaving opportunities (and probably money) on the table.

Don’t believe me? Keep reading as I convince you why LinkedIn deserves a prime spot in your marketing strategy.

5 Reasons Why LinkedIn is the MVP of Lead Generation for Entrepreneurs

1. It’s a Business-Focused Platform

Let me ask you this: would you rather sell your products or services at a concert full of screaming teenagers, or would you prefer a conference room full of people ready to do business? (You and I both know the answer!)

That’s LinkedIn versus Instagram and other social media platforms in a nutshell.

I’m not saying that Instagram and other platforms aren’t designed for business or that you can’t generate leads from those choices – people do it everyday. What I AM saying, however is that those platforms aren’t *just* designed for business. 

Instagram and TikTok specifically are primarily built for entertainment and lean heavily on lifestyle content and visual storytelling. 

LinkedIn on the other hand was literally built with your business in mind!

LinkedIn users show up for professional reasons – to network, learn, and yes, spend money on things that help their businesses. It’s like stepping into a room full of people actively looking for what you offer. Why wouldn’t you want to be there?

2. It has Advanced Search Capabilities

If we’re being real, Instagram’s search feature is kind of like digging through a junk drawer looking for a paperclip. It’s a little messy, unfocused, and wayyyyy more frustrating than it needs to be.

LinkedIn on the other hand? It’s like walking into a perfectly organized library where everything is color-coded and alphabetized. You can search by industry, job title, location, company size, and even the CEO’s favorite coffee order (okay, maybe not that last one, but you’d be surprised).

Overall, LinkedIn’s filters help you hone in on exactly the type of leads you want to connect with, making it easier to start meaningful conversations and build relationships that can lead to sales opportunities.

3. The Content Strategy is Lead-Gen Gold

Every social media platform has its own content vibe:

• Instagram = “Make it pretty.”
• TikTok = “Make it funny or viral or both.”
• X (Twitter) = “Write something snarky in 280 characters.”

But LinkedIn? It’s the place where your knowledge bombs are totally welcomed. Thought leadership, educational posts, and engaging conversations are the name of the game here and the algorithm rewards meaningful content that sparks discussions.

You never know when you’re one conversation away from your next sale! 💸

4. You have access to Built-In Lead Generation Tools

What other platform essentially hands you a golden toolbox and says, “Go get those leads, girl!”

Not many do… but LinkedIn does! With features like LinkedIn Ads, InMail (a fancy name for sliding into DMs), and Lead Gen Forms make it easier than ever for you to connect with your ideal audience.

These tools are designed to simplify lead generation, so you can spend less time cold-emailing and more time closing deals.

5. It’s more about Connections Over Followers

One of the biggest differences between LinkedIn and other social media platforms is the fact that LinkedIn is all about QUALITY connections over QUANTITY of followers.

With platforms like Instagram, it’s so easy to get caught up in the vanity metrics of followers, like, comments, and more. But with LinkedIn, it’s really not about any of those things.

I like to say that LinkedIn is a power move where success is measured in commas, not likes. 

What good are your 10,000 followers if they aren’t ideal leads actually interested in what you have?!

On LinkedIn, you might have less connections, but most often they are QUALITY connections with shared professional interests who are more likely to engage with what you’re offering.

Ready to hang with the real bosses on LinkedIn?

So, the next time you log into LinkedIn (which I’m assuming is after you remember your password), don’t dismiss it as the “boring” platform. It’s truly a powerhouse for entrepreneurs who are ready to connect with people who mean business.

LinkedIn users are there with a business mindset which means they’re often ready to buy. So if you’re ready to stop posting and hoping on other social platforms and switch to something that helps you get connected with more of the right people, I’m here to help you do it!

The LinkedIn For Creatives course is an *actually* fun, easy-to-understand self-paced course designed to help you kickstart your LinkedIn presence FAST, without sacrificing quality, so you can have premium clients showing up in your DMs in record time.

When your LinkedIn profile and company page do the heavy lifting for you, you don’t have to convince people to work with you or negotiate your prices. You’ll work with the kind of clients that value your time and expertise, pay what you’re worth, and leave you with the most show stopping case studies and testimonials. 

Sounds like a pretty sweet deal, huh? CLICK HERE to get on the waitlist!

And if you’re searching for more LinkedIn resources, I’m your girl. 👋

Connect with me on my favorite platform to hang out on (you can probably guess which one that is 😉) and browse the blog for more LinkedIn tips!