You’re ready to shake things up on LinkedIn because you are tired of posting into the void that’s Instagram without seeing results.

You need a strategy to crack the LinkedIn algorithm and get your content seen by the right people. Although LinkedIn’s algorithm is not as psycho as other social media platforms, it still changes from time to time, so we have to try to keep up.

Let’s be honest, LinkedIn can sometimes feel like it’s full of stuffy corporate BS and it can be a struggle to maintain that professional persona while still letting your unique personality shine through.

We’re diving deep into the algorithm’s psyche, exposing its secrets, and giving you the tools to unleash your creative genius on the world (or at least, on your ideal clients) while still showcasing your personality.

Decoding the LinkedIn Algorithm in 2025: Popularity Contest With Brains

The LinkedIn algorithm has had a makeover! It’s not just about racking up impressions and connections anymore (though those are still nice perks). Now, it’s about flexing your knowledge and becoming a thought leader in your field. It’s a popularity contest, but instead of who has the coolest car, it’s about who has the most insightful ideas… and who can keep people engaged.

Here’s the inside scoop on how it works:

Quality Control: Before your post even hits the feed, LinkedIn gives it a once-over to make sure it’s not spam or something shady. It’s a velvet rope guarding the VIP section – only the best get in.

Personal Connections Reign Supreme: The algorithm loooves content from real people more than company pages. So step out from behind the brand and let your personality shine! Encourage your team to share your posts too as your own business hype squad.

Relevance is Your North Star: The algorithm wants to show people content they actually care about. So tailor your posts to your audience’s interests and what they do. It’s a matchmaking service for content – the better the match, the more love you get.

Engagement is the Holy Grail: Likes, comments, and shares are still cool, but how long people actually spend on your post is what really matters now. Keep them hooked with killer content that makes them want to stay awhile.

Ditch the Fluff in the Comments: Say “buh-bye” to generic comments like “Great post!” The algorithm craves meaningful conversations and insightful discussions. So spark some debates and get people thinking!

Stay Active or Fade Away: The more you post and engage with others, the more the algorithm will notice you. Show up to the party and actually mingle —the more you participate, the more memorable you become.

LinkedIn Algorithm Hacks for 2025: Level Up Your Content Game!

Now that you’re in on the secret, let’s unleash some hacks to get your content seen by the right people:

1. Pimp Your Profile: Make it a Masterpiece

Your LinkedIn profile is your digital canvas. Make it a masterpiece! A complete and optimized profile makes you look like the expert you are and helps your content get seen. It’s your online portfolio – showcase your best work and make a killer first impression.

Here’s how to make your profile irresistible:

Picture Perfect: Use a professional photo that shows off your personality and makes you look approachable. “Creative genius” meets “I’d love to grab a coffee with this person.”

Headline That Hooks: Don’t just write your job title. Make it intriguing! For example, instead of just adding your title”Graphic Designer,” try also adding something more appealing, “Visual Alchemist | Transforming Brands with Design Magic.”

Keywords are Your Best Friend: Sprinkle relevant keywords throughout your profile. They’re secret hashtags to your resume – they help people find you! #creativeentrepreneur #sleekdesign

Tell Your Story: Write a summary as captivating as your latest creative project. Make it personal, engaging, and unforgettable. It’s your elevator pitch – concise, compelling, and so-you.

Show Off Your Skills: If you offer services, shout it from the rooftops! Don’t be shy – tell people what you’re good at and how you can help them bring their visions to life.

Add Some Sparkle: Include videos, presentations, or links to your work to make your profile pop!

2. Create Content That Sizzles: Ignite Your Audience’s Imagination

Quality over quantity, alwaysss! The LinkedIn algorithm loves content that’s valuable, insightful, and makes people think. It’s a gourmet meal for the mind – it needs to be delicious and satisfying.

Here’s how to cook up some content that people will devour:

Be a Thought Leader: Share your bold ideas and unique perspectives. Don’t be afraid to challenge the status quo and spark some controversy—but stay professional.

Industry Insider Secrets: Give people the inside scoop on what’s really happening in your field. Be the source of knowledge that everyone wants to tap into.

How-To Guides That Rock: Teach people something new with step-by-step guides and tutorials that are as creative as you are. Be the mentor you wish you had when you were starting out.

Case Studies That Wow: Show off your successes with real-life examples that demonstrate your creative genius. Let your work speak for itself.

Get Personal (But Keep it Professional): Share your experiences and connect with people on a human level. Let them see the person behind the brand.

Employee Spotlights: Show some love to your team and highlight their amazing contributions. After all, creativity thrives in a supportive environment.

Company Updates: Share exciting news about your company in a way that’s as unique as your brand. No boring announcements allowed!

3. Engage and Spread the Creative Love

Engagement is the fuel that keeps the LinkedIn algorithm running. The more you interact, the more love you get back.

Here’s how to become an engagement superstar:

Engage Before You Post: Like, comment, and share other people’s posts before you share your own. Think of it as warming up the crowd before you take the stage.

Ask Questions That Make People Think: Get those comments rolling with thought-provoking questions that spark lively debates.

Be a Conversation Catalyst: Respond to comments and messages in a thoughtful way. Show people you care about what they have to say and that you’re genuinely interested in connecting.

Join the Creative Crew: Find LinkedIn groups that align with your interests and join the conversation. Connect with people who share your passions and inspire you to create.

Don’t Be a Wallflower in the Comments: Engage with comments on your own posts and others’ posts to keep the conversation flowing. Be the life of the party!

Strategic Commenting: Take a cue from the pros and comment on influencer content. It’s like getting a shout-out from a celebrity – it puts you in the spotlight!

Employee Advocacy: Get your team to like, comment, and share your company’s content. The more, the merrier!

4. Embrace the Power of AI: Your Creative Assistant 🤖

AI is like having a superpower for your content! It can help you generate ideas, write captions, and analyze your performance. It’s your creative assistant, always there to lend a helping hand.

Here’s how AI can be your secret weapon:

Content Creation on Autopilot: Generate awesome content ideas and drafts that are perfect for your audience. It’s a brainstorming buddy who never gets tired… or needs a coffee break.

Caption Perfection: Make your captions shine with AI-powered tools that help you write catchy and engaging copy and you can say “bye” to writer’s block!

Hashtag Hero: Find the best hashtags to help people discover your content. It’s a treasure map to your posts! #linkedinmarketing

Performance Pro: Track how your posts are doing and see what’s working (and what’s not).

Authenticity Alert! Even with AI, remember to be yourself! Your unique voice and personality are what make you special.

5. LinkedIn Features: Your Content Playground

LinkedIn has a treasure chest of features just waiting to be discovered! Use them to boost your content and reach more people.

Here are some of the gems:

LinkedIn Newsletters: Share your wisdom with the world through regular newsletters. It’s your own mini-magazine!

LinkedIn Live: Go live and connect with your audience in real-time. It’s your own talk show!

LinkedIn Events: Host events and bring people together. It’s throwing a party for your network!

6. Timing is Everything: Post Like a Pro

When you post is just as important as what you post. Timing is key to getting your content seen by the right people.

Here’s the secret formula:

Mix It Up: Don’t just post text. Use images, videos, carousels, and polls to keep things interesting. Variety is the spice of LinkedIn!

Video is Still King (But Keep it Short and Sweet!): LinkedIn loves videos, but no one wants to watch a movie on their lunch break. Keep it short, sweet, and to the point!

Carousel Craze: Carousels are great for sharing lots of information, but don’t overload them. Keep it concise and visually appealing. They’re slideshows, not novels!

Text Posts: Short and Snappy: No one wants to read a wall of text. Keep your posts short and to the point. X (Twitter), but with a professional twist!

Prime Time: Post during business hours on weekdays. According to Social Pilot’s latest study in 2024, the best time to post on LinkedIn is between 10 am to 12 pm on Tuesday, Wednesday, and Thursday in the Eastern Time Zone (EST). They reached this conclusion after monitoring the engagement of over 50,000+ accounts across various industries and locations. That’s when people are most likely to be scrolling through LinkedIn… and looking for some creative inspiration. Although some of my posts received the most engagement on the weekend. Some people are scrolling on Sunday. So try and see what works best for you.

Rebel Time: But don’t underestimate those Sunday scrollers. Research also shows that early mornings (around 7:30 AM EST) and midday (12 PM EST) can be surprisingly effective for catching those who like to ease into their week with a little LinkedIn inspiration. But hey, who knows, maybe your audience is full of rebels who like to break the rules (just like you 😉). Experiment with different times and see what works best for YOUR unique audience.

7. Track, Analyze, Adapt: Be a LinkedIn Scientist

Keep an eye on how your posts are doing and use that information to get even better. Be a detective for your own content!

Here’s how to become a LinkedIn whiz:

Metrics Matter: Track your engagement, profile views, and follower growth – you want to see those numbers go up!

What’s Working? See which posts are doing the best and figure out why. Learn from your successes!

Try New Things: Don’t be afraid to experiment with different types of content and strategies.

Know Your Audience: Pay attention to what your audience likes and give them more of it.

Set Goals: Set realistic goals for your LinkedIn success – you need a plan to reach the finish line!

You Got This!

Mastering the LinkedIn algorithm is like unlocking a secret level in a video game. It takes strategy, skill, and a little bit of luck. But with these hacks, you’ll be well on your way to becoming a LinkedIn legend!

Remember to be consistent, track your progress, and have fun! LinkedIn is a powerful tool for building your brand and connecting with amazing people, so go out there and make some magic happen!

Want to conquer the LinkedIn algorithm and attract lucrative opportunities?

My LinkedIn for Creatives course is your secret weapon. Learn how to craft a killer profile, create content that converts, and become a magnet for opportunities.

Join the waitlist today!

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Hey there, gorgeous! If we haven’t had the chance to *virtually* meet yet, hi! I’m Trilce—Career Coach, LinkedIn strategist and bold wine lover. I’m obsessed with helping creatives and career professionals like YOU conquer LinkedIn and turn those scrolls into dolla dolla bills! If you’re vibin’ with my content and want more of this playful, rebellious energy in your life, here’s how we can connect:

• Join my LinkedIn for Creatives waitlist! Want to become a LinkedIn legend and attract lucrative clients? This course spills ALL the secrets. 🤫 Click here to join the waitlist! 

• Dive into my blog! A place to learn, laugh, and level up your career or biz. It’s home to everything from LinkedIn strategy, marketing magic, and branding wisdom…… if you like this post, you’ll love the blog.